INDUSTRIAL DESIGN ELEMENTS IN MARKETING
Journal Title: Journal of Industrial Design and Engineering Graphics - Year 2015, Vol 10, Issue 2
Abstract
Industrial design represents an important 20th century phenomenon, which contributed to the spectacular development of human society. There are a lot of domains in which the insertion of the industrial design methods and theories is extremely necessary, becoming common practice. Marketing uses industrial design elements in order to draw up advertisements for products, to develop logos or packaging with all its attached factors, to organise promotional sales with the view of penetrating a certain market or of appealing to a large number of consumers.
Authors and Affiliations
TOCARIU Liliana
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