REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST
Journal Title: Journal of Industrial Design and Engineering Graphics - Year 2018, Vol 13, Issue 1
Abstract
In this paper is presented a concept of redesign of the logo of Politehnica University ofBucharest. The redesign process begins with the presentation of the current stage of visual identity, andcontinues with the processes of research, sketching and design. The logo can directly influence the attitudeof the viewers towards the brand, so it is an important way of communicating between the brand and thepublic. The results obtained offer the public a new perspective on the technical university.
Authors and Affiliations
Radu SOFRONE
Keywords
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