INFLUENCE MARKET CONDITIONS ON THE DEVELOPMENT TECHNOLOGY INTERNET MARKETING

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INFLUENCE MARKET CONDITIONS ON THE DEVELOPMENT TECHNOLOGY INTERNET MARKETING

Journal Title: Науковий погляд: економіка та управління - Year 2018, Vol 1, Issue 59

Abstract

Because of the economic globalization’s intensive development, in which business expands its influence beyond national boundaries, there is a rapid development of marketing technologies. Global partner networks’ creating contributes to the intensive functioning of the Internet marketing, which allows you to use a lot of tools for promo- tion results’ analytical evaluation (from simple statistical products to Google Analytics). The main ways to promote the Internet: Search Engine Optimization (SEO); banner system; contextual advertising; Social Media Promotion (SMM); Internet PR; viral marketing; Email marketing. An effective and high-quality tool for marketing purposes on the Internet is a set of activities aimed at increasing of site attendance. The main role here is given to search engine optimization (SEO). SEO is a process of HTML code, text content, site structure adjusting, controlling external factors to meet the algorithm search engines requirements, in order to raise the site position in these systems’ search results in according to certain requests of users. In order to predict the results of SEO optimization, factors such as site age and reputation, the level of competition on the desired request, search engine promotion methods, including its content quality, site usability (convenience for the client), behavioral factors, should be taken into account. Companies SEO services using makes it possible to improve its work in the customer relationship management (CRM) field, since analyzing its client's site, topics and competitors, creating top-priority queries, and increasing the conversion rate from visitors to consumers contributes to the more efficient company’s business. CRM system is an application software for organizations which goal is to automate customer engagement strategies for increasing sales and improving customer service by keeping customer information and relationships with them. To date, CRM is the interoperability model for effective marketing, and software is only a part of it. The latest trends in the CRM-systems’ market are platform transfer to the Internet, social network tracking and mobile versioning. Mobile applications development and using gives you an opportunity to keep up to date with all events, even if the manager has an out-of-office job, and always to be in touch, that increases the staff productivity

Authors and Affiliations

T. O. Dyachenko, V. Yu. Ilchenko

Keywords

EP ID EP449654
DOI 10.32836/2521-666X/2018-1-59-12
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