INFLUENCE OF COMMUNICATION ON STAKEHOLDERS STRATEGY IMPLEMENTATION IN GARISSA COUNTY, KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 2
Abstract
While the benefits of effective strategic implementation in government cannot be disputed, there are several concerns about its success as well as the strategies to be adopted in implementation of strategic plans in various levels of government. The main objective of the study was to assess the influence of communication on stakeholders’ strategy implementation in Garissa County, Kenya. This study was based on contingency theory, institutional theory, resource based view and competitive advantage theory. This study applied a descriptive design. The target population of this study was 403 employees in Garissa County Government. This study employed stratified sampling where each group in the population was included in the sample. A sample of 201 respondents was selected. This study utilized questionnaire as the data collection instrument. A pilot test was conducted where 10 respondents from Garissa County Government were issued with the draft questionnaire and were asked to fill and give their recommendations on the completeness of the questionnaire. In questionnaire administration, drop and pick later method was applied. Both descriptive and inferential statistics were used for analysis. Descriptive statistics that were utilized included percentages mean scores and frequency distributions. Inferential statistics that will be utilized include regression and correlation analysis. Presentation of results for both the descriptive and inferential statistics was through tables, pie-charts and graphs. The findings indicated that communication to stakeholders did not significantly influence strategy implementation and recommended that Garissa County government should plan for communication and public relations and have a budget for that.
Authors and Affiliations
Abdullahi Mohamed Gedi, Willy Mwangi Muturi
Keywords
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- EP ID EP10768
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