ELECTRONIC MEDIA: A SITUATIONAL ANALYSIS OF ITS IMPACT IN PAKISTANI SOCIETY
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 3
Abstract
Media particularly, electronic media is a powerful instrument for bringing visible changes in the views, out look, attitude and interest of people. The media is not only providing entertainment, information but also highlighting what is actually going on in the society, in the country and around the world. Media focuses on socio-economic, political and ideological issues and pinpoints the ills and evils prevailing in the society. Media plays significant role in the war against terrorism in the country and in bringing about the integration in the country. This article intends to highlight the role of media and its impact on minds and hearts of people, the environment in which it functions, the margin which has been left for further improvement and change in future.
Authors and Affiliations
Prof. Dr. Rashid Khan. | Professor, Department of Sociology, Peshawar University, Sareer Khan. | M.Phil Scholor, Department of Sociology, Peshawar University, Rukhsana Aziz. | Ph.D Scholor, Department of Education, Northern University. (Pakistan), Dr. Rehmat Ullah Shah. | Assistant Professor, Institute of Education & Research, University of Science & Technology, Bannu, Pakistan
Keywords
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