Influence Of Cross Cultural Differences on International Marketing
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
The paper is premised on the influence of cross cultural differences (CCD) in foreign markets. International or foreign marketing is the trading of goods and services across national boundaries of nations. To achieve the set objectives questions were formulated in CCDs questionnaires and administered to 1200 selected firms /marketers in the seven continents of the world, via online interactive session and responses questionnaires. The two hypotheses formulated for the study were tested using the Pearson Product Moment Correlation Coefficient and the result shows that the knowledge of CCDs improves firm’s sales potentials in foreign markets and the self reference criterion (SRC) often impact negatively on most firms’ sales especially in foreign markets. Furthermore, the degree of involvement in foreign or international marketing by most companies/marketers varies widely based on their orientation and philosophy, such as ethnocentrism, polycentrism, regioncentrism and geocentrism. Consequently the sensitivity to and tolerance for CCDs in consumption pattern or attributed meanings to products and services is a highly desirable trait for remaining competitive in foreign/international marketing. This is because firms/marketers will capitalize on the above decision/policy and develop products that appeal to foreign markets that have heterogeneous cultures and needs they are not attuned.
Authors and Affiliations
Sunday Ewah, Joseph E. Osang
Keywords
Related Articles
- EP ID EP563753
- DOI 10.6007/IJARBSS/v8-i7/4347
- Views 93
- Downloads 0
The Effectiveness of the Modul Pembentukan Amalan Profesionalisme on Professionalism Practice among Preservice Teachers
The purpose of this study was to identify the effect of using Modul Pembentukan Amalan in developing personality and leadership of preservice teacher. A quantitative approach using quasi-experimental method was applied i...
Developing a New Framework of Waqf Management
Waqf is known as an endowment made by Muslims to charitable causes such as for education or religious purposes. Waqf is very important for the development of the Islamic ummah, and it is one of the practices recommended...
Managing Work-Life-Family Demands towards Job Satisfaction among Family Business Entrepreneurs
The purpose of this study is to examine the relationship between work-life-family demands and entrepreneurs’ job satisfaction in family businesses. Cross-sectional data were collected from 220 staff members, who involve...
Measuring Organizational Commitment and Occupational Stress of Pakistani Doctors: Comparing Lahore and Karachi Public Hospitals in Gender Perspective
The purpose of the study is to investigate the disparity in cause and consequences of stress among male and female genders in private hospitals. The self-constructed stress model is used to evaluate the pertinent effect...
Aggregates in Real Expression and Price Indices by Deflation
In this article, the authors have proposed to briefly present theoretically how macroeconomic aggregates can be expressed in real expression. It also shows that price indices are the basis for deflation. Deflation is the...