Influence Of Cross Cultural Differences on International Marketing
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
The paper is premised on the influence of cross cultural differences (CCD) in foreign markets. International or foreign marketing is the trading of goods and services across national boundaries of nations. To achieve the set objectives questions were formulated in CCDs questionnaires and administered to 1200 selected firms /marketers in the seven continents of the world, via online interactive session and responses questionnaires. The two hypotheses formulated for the study were tested using the Pearson Product Moment Correlation Coefficient and the result shows that the knowledge of CCDs improves firm’s sales potentials in foreign markets and the self reference criterion (SRC) often impact negatively on most firms’ sales especially in foreign markets. Furthermore, the degree of involvement in foreign or international marketing by most companies/marketers varies widely based on their orientation and philosophy, such as ethnocentrism, polycentrism, regioncentrism and geocentrism. Consequently the sensitivity to and tolerance for CCDs in consumption pattern or attributed meanings to products and services is a highly desirable trait for remaining competitive in foreign/international marketing. This is because firms/marketers will capitalize on the above decision/policy and develop products that appeal to foreign markets that have heterogeneous cultures and needs they are not attuned.
Authors and Affiliations
Sunday Ewah, Joseph E. Osang
Keywords
Related Articles
- EP ID EP563753
- DOI 10.6007/IJARBSS/v8-i7/4347
- Views 99
- Downloads 0
The Application of Rukyah and Hisab in Determining the Starting Dates of the Months of Ramadhan and Syawal in Thailand
Thailand is a predominantly Buddhist country, with a small Muslim minority, concentrated primarily in its' southern region, near the Malaysian border. Both countries are said to use the same “Rukyah and Hisab” method to...
The Marketability of National Dual Training System (NDTS) Graduates in the Industry
In line with the government’s policy to improve and streamline skills training in the country, the government took the initiative to upgrade and develop the teaching and learning methods of the skills training system. On...
Causal Relationship between School-Based Oral Performance with Communication Apprehension, Test Anxiety and Fear of Negative Evaluation
This study investigates the causal relationship between school-based oral performance with communication apprehension, test anxiety and fear of negative evaluation. The school-based oral performance is the school-based o...
‘Din Al-Fitrah’ According To al-Faruqi and His Understandings about Religious Pluralism
Religious pluralism has become one of the significant issues in the field of religion and theology. Among the major issues highly debated by the theologians are fortuity of birth, salvation and truth, and the status of t...
Kaizen from Islamic Perspective: A Review Paper
This article focus on the discussion of various literatures regarding Kaizen from Islamic perspective done by previous researchers. Kaizen has been a management philosophy that gained interest in most countries including...