INFLUENCE OF CUTTING OUT THE MIDDLE MAN MODEL ON PERFORMANCE OF WOMEN- LED COMMUNITY-BASED MICRO-ENTERPRISES IN KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 1
Abstract
The main objective of this study was to determine the influence of cutting out the middle man model on performance of women-led community-based micro-enterprises (WLCBMEs) in Kenya. The population for this study consisted of the employees and owners of WLCBMEs. The total target population was 781. A total of 257 respondents were used as the sample size for the study. Descriptive survey design was used in this study. Primary and secondary data was used. While self-administered questionnaire and interview guide was used to collect primary data, the study reviewed the previous evaluation reports to seek the secondary data on performance. The data collected was then analyzed by both descriptive and inferential statistical tools. Being that the current research was dealing with the influence study, the researcher therefore used regression model as a tool of analysis and the information generated was presented in form of tables. The findings indicated that there was a positive relationship between cutting out the middle man model and organization performance. Consequently, the null hypothesis was rejected. The study concluded that cutting out the middle man model has an effect on performance of WLCBMEs in Kenya. Therefore it is the recommendation of the current study that this model is fit for the business enterprises.
Authors and Affiliations
Pamela Awuor Ochieng’, Mike A. Iravo, George O. Orwa
Keywords
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