Influence of Innovation Culture on the Formation of Innovation-Supportive Environment
Journal Title: Бізнес Інформ - Year 2015, Vol 12, Issue 0
Abstract
The article displays the role and place of innovation culture in the system of mechanisms for formation at the enterprise of an innovation-supportive environment. Relationships of innovation culture with other aspects of the potential of enterprise's innovation development have been identified. A methodical approach to the choice of options for innovative solutions by the grade of their radicalization on the basis of a matrix, which describes proportion of the status of innovation culture in the society and in the innovating enterprise in discussion, has been proposed. A methodical approach to the choice of a marketable innovation strategy of enterprise, depending on the status of its innovative culture together with its separate components, has been proposed in order to enhance the quality of innovation management, reduce the risk of selection of inappropriate strategies, increase the likelihood of their success. The scientific results, conclusions and recommendations of the article develop the theory of innovation management in the part of deepening the theoretical and methodological bases of the innovation management culture as the basis of innovation-supportive environment at the enterprise. Their practical use creates an opportunity to increase the level of validity as well as reduce risks when selecting trajectories of innovative development of enterprise.
Authors and Affiliations
Yuliia Shypulina, Tetyana Stetsenko
Keywords
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