Influencing factors and stage characteristics of intelligent con-struction of rural tourism in Fujian
Journal Title: Smart Tourism - Year 2020, Vol 1, Issue 2
Abstract
With the help of qualitative analysis software Nvivo11, this paper makes a rooted analysis on the field text data of six rural tourism spots in Fujian Province. It shows that the influencing factors of the intelligent construction of rural tourism mainly including human capital, performance expectation, effort expectation, social impact, market demand and capital conditions. In the initial construction stage of rural tourism, the influence of capital conditions and human capital is stronger; in its development and construction stage, the impact of performance expectation is the most critical, followed by effort expectation and capital conditions; In its relatively mature stage, performance expectation and effort expectation are the dominant factors, followed by social influence. To promote the intelligent construction of rural tourism, effective measures should be taken according to the key factors in different development stages. It should be guided by the actual needs of tourists, pay attention to the fit with the positioning of rural tourism destination and target market, and avoid being intelligent for the sake of intelligence.
Authors and Affiliations
Yingying Chen, Li Ou, Ge Guo, Chenchen Li
Keywords
Related Articles
- EP ID EP709949
- DOI 10.54517/st.v1i2.1694
- Views 107
- Downloads 0
Huatulco from the perspective of smart destinations
This paper develops an exploratory analysis of the situation and future possibilities of the municipality of Santa Maria Huatulco (Oaxaca, Mexico) from the perspective of planning and management of smart destinations. I...
Disruptive tourism: Smart tourism routes
The present research aims to support the possible utilization of tourist routes and circuits in a smart way, for this purpose it is proposed to consolidate the usefulness of smart tourism territory, data visualization,...
Influencing factors and stage characteristics of intelligent con-struction of rural tourism in Fujian
With the help of qualitative analysis software Nvivo11, this paper makes a rooted analysis on the field text data of six rural tourism spots in Fujian Province. It shows that the influencing factors of the intelligent co...
Smart tourism destination, physical experience and rural tour-ism
The STD paradigm must consider the relevance of technology, not only as a management component, but also as an attribute of the tourist experience at the destination. The concept of physical experience is emerging as an...
Smart tourist destinations, a new conceptual contribution for local development in Ecuador. Case “Portoviejo UNESCO Creative City”
The tourism activity is becoming more competitive every day, the exponential growth of technology makes possible the improvement of communications between businesses and end customers, the emergence of new applications...