Influencing factors on purchase intention of Smartphone users: In case of Mongolia
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 6
Abstract
The usage of smart phone has increased tremendously in the recent years and inseparably related with our life. The market is more competitive and manufacturer produce new version of phone every year. For this reason, consumers face problems of purchasing new smart phone in order to use latest technology. High technology products or Smartphone is sell highest price compared to other normal goods. Therefore, consumers give more importance for purchasing new smartphone and previous stage of purchasing decision or purchasing intention is influenced by multiple factors related with the products. Research focus to investigate relationship of influencing factors and purchasing intention. The Result shows Brand image, Product features, Social influence significant positive affect on purchasing intention. Also, Product sacrifice has negative relationship with the intention.
Authors and Affiliations
Truong Hoai Thuong
Keywords
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