INFORMATION SUPPORT OF UKRAINIAN MACHINE-BUILDING ENTERPRISES IN CONDITIONS OF EXPORT REORIENTATION TO THE EUROPEAN MARKET
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 18, Issue 3
Abstract
The paper analyzes the current level of use of new information and communication technologies in the management of domestic machine-building enterprises. The considerable backlog of domestic enterprises from European competitors is proved. The article shows that during the last five years, not only the share of exports to the Russian Federation in all exports of Ukraine, but also the share of machine-building products in exports to Russia has shrunk. Simultaneously with a significant decrease in the share of the Russian Federation in domestic exports, the share of exports to the countries of the European Union, both goods in general, and machine-building products, is gradually growing. Conquest in the developed markets of stable competitive positions by domestic enterprises is possible only subject to the urgent reorganization of their marketing information system
Authors and Affiliations
O. V. Chernenko
Keywords
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- EP ID EP671956
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