Information Use, Competitive Intelligence and Organizational Performance: Human Information Behaviour Perspective
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
The potential usefulness of different kinds of Information System (IS) for environmental management is well recognized. Perhaps one can say advances in information provision have led organizations to attempt to develop IS or information technology (IT) strategies which interrelate with their business strategies and which together support corporate missions. Competitive intelligence activities are intensive information behaviour. This paper attempts to explicitly connect competitive intelligence with information use in an organization. It also identified that adequate use of information is an important part of coping with challenges faced by firms thus enhancing the performance and productivity of such organization. This study relies on secondary data from various sources to conceptualize Competitive Intelligence, using Human Information Behaviour model to show its significance in improving organizational performance. The study suggests that Management needs to understand the importance of CI and allocate enough resources or budget for operation of the intelligence unit.
Authors and Affiliations
Olufemi Adekunle ARAMIDE, Kolawole Shittu ADEBISI
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