INFORMATIONAL AND COMMUNICATION COMPONENT OF PROVIDING THE COMPETITIVENESS OF AGRARIAN ENTERPRISES
Journal Title: Економіка: реалії часу - Year 2016, Vol 3, Issue 25
Abstract
The article investigates information and communication factors providing the competitiveness of agricultural enterprises. The authors proposed a logical sequence of acquisition of agri-food products to potential consumers. It was developed and based on an example of a particular company, approved the methodical approach to determining the cost-effectiveness of advertising campaigns. In addition, it was fulfilled the author's approach to build rate effectiveness in presenting information by the farms. It was established that the improvement of marketing communications complex should be a comparison of economic efficiency indicators of psychological effectiveness, and identify of the most effective communication media appeal.
Authors and Affiliations
Yuriy Danko, Anhelina Galinskaya
Keywords
Related Articles
- EP ID EP571768
- DOI -
- Views 50
- Downloads 0
Leverages of dynamic organizational culture in the system of multi-vector development of enterprises
The article enhances conceptions on formation and usage of leverages of dynamic organizational culture in the system of multi-vector development of enterprises. The authors consider the main approaches to defining a conc...
Security problems pro-perty safety of economic entities
The article deals with the definition of property safety, the structure, subjects and their classification. Compared the rating of insurance companies engaged in property security across Ukraine. On the basis of these re...
Organizational-economic model of innovative business development
The article reveals the essence of "innovation development", "model" and "business" concepts. The essence of enterprise’s business model of the enterprise, its structure for the four most important elements is highlighte...
Accounting of transactions with promotional products: organizational features in advertising agency
Organizational conditions of accounting of promotional products transactions in an advertising agency have been researched in the formation of contractual relations and regulations of accounting policies in accordance wi...
Dumping and anti-dumping procedures in the сontext of euro-integration сourse of Ukraine
The article examines the impact of dumping and anti-dumping procedures on international integration processes in the context of the European integration course of Ukraine. Based on the study of theoretical approaches to...