INFORMATIONAL MARKETING OF A REGION AS A FACTOR OF ECONOMIC DEVELOPMENT
Journal Title: Проблеми системного підходу в економіці - Year 2018, Vol 1, Issue 63
Abstract
The paper studies the essence and features of the regional and informational marketing. Marketing of a region is an advanced concept, a philosophy that requires the focus on the needs of the target group for which the region produces goods and provides certain services. Four components of marketing of a region identified: a place or geographical location of the region; a product or advantages and disadvantages of the region; price or costs of buyers of the region’s goods and services associated with location or business in the territory of the region; informational marketing of the region. The definition of informational marketing of a region given: it is a set of actions aimed at promoting positive information about the region to create, both in the internal and in the external environment, a favorable attitude to the region, to products manufactured on its territory, as well as to the regional business conditions. The main purpose of informational marketing of a region proposed to consider the use of information transparency along with a sensible economic policy. The necessity of development of informational marketing as an independent vector of the regional policy grounded. The necessity of taking into account informational marketing while developing the strategy of economic growth of the region defined. The conclusion is that informational marketing of a region suggests: 1) regular publications about the region, covering the issues of functioning of the regional economy, attracting investment; 2) preparation of the special informational and presentational documents; 3) dissemination of information about the region through the official channels; 4) direct mail offers of collaboration and investment projects; direct marketing actions; conducting advertising and PR-campaigns; service rendering to the region’s visitors.
Authors and Affiliations
O. A. Radchenko
Keywords
Related Articles
- EP ID EP562062
- DOI -
- Views 122
- Downloads 0
REGIONAL ANTI-CRISIS MANAGEMENT
The urgency of crisis management in the region is determined by the objective nature of systemic changes in regional development, which are always combined with a significant number of crisis situations, and therefore, r...
COMPETITIVENESS OF ENTERPRISES AND THE PRINCIPLES OF ITS FINANCIAL SUPPLY
One of the key categories in a market economy is competitiveness because its level determines the success or failure of the business entity. Today, each enterprise faces a problem of forming competitive advantages and ra...
A PHYSICAL ECONOMIC APPROACH TO STRATEGIC MANAGEMENT OF TERRITORIAL SUSTAINABILITY
Spatial ecological dimension of territorial systems is still not integrated well enough within their respective sustainability strategies. The sectoral indicator-oriented approach may be related to the present underachie...
STRUCTURAL APPROACH TO MODELING SUSTAINABILITY OF SOCIO-ECONOMIC SYSTEMS
The article deals with the main approaches to modeling the sustainability of the structure of socio-economic systems. Determined that the most popular and most formalized approach is the graph-analytical approach, the me...
POSITIVE AND NEGATIVE CHARACTERISTICS OF METHODS OF COST MANAGEMENT AT THEIR HARMONIZATION
A modern enterprise is constantly in search for ways to increase the efficiency of its own financial and economic activities in order to maximize the satisfaction of consumers and, as a consequence, maximize their own pr...