Інноваційні підходи до управління розвитком олімпійського спорту (на прикладі маркетингової компанії олімпіади в Сочі) [Innovative approaches to control the development of Olympic sports]
Journal Title: European Journal of Management Issues - Year 2013, Vol 21, Issue 2
Abstract
The experience is studied of the world’s leading sports and is analyzed the economicsituation in Ukraine, which has a significant impact on the operation and developmentof Olympic sports and the sports industry. The importance of optimally using funds ofsports organizations is revealed. The directions of cooperation of managers and marketers in the sport, on raising sponsorship funds for innovative approaches are considered. The experience of preparing for the Olympics in Sochi in 2014 is studied
Authors and Affiliations
V. G. Savchenko, V. I. Sazonets
Keywords
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- EP ID EP296503
- DOI 10.15421/191304
- Views 166
- Downloads 0
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