Науково-теоретичні засади розвитку глобальної інформатизації туристичного бізнесу
Journal Title: European Journal of Management Issues - Year 2015, Vol 23, Issue 4
Abstract
It was analyzed the scientific sources on tourist business development in the context of globalization. It was revealed the impact of internationalization, transnationalization, economic integration and globalization of markets on international travel industry. Informatization of the travel business proved to have taken global characteristics. The essence of the process of global travel business informatization, the aim, and directions of the development are theoretically proved. The conclusion about the tendency to monopolization of the global information environment of travel business is done.
Authors and Affiliations
E. A. Falko
Стратегічний аналіз конкурентоспроможності підприємств гірничо-металургійного комплексу України [Strategic analysis of competitiveness capacity mining and metallurgical complex of Ukraine]
The strategic analysis of a today’s condition of mining and metallurgical complex is carried out. Two types of the strategic analysis are applied: SWOT analysis and M. Porter’s strategic industry analysis. As a result of...
Формування бренда міста як інноваційний шлях підвищення його привабливості для туризму
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyz...
К вопросу продвижения услуг учреждения высшего образования в сети интернет
Due to the development of technologies, particularly internet technologies, there appear new opportunities to promote products and services through appropriate channels of communication, such as websites, social networks...
Засади інтеграційної маркетингової комунікаційної діяльності виставкових компаній України [Principles of integration marketing communication activity of the Ukraine exhibition companies]
Purpose – to expand theoretical idea of model functioning concerning the integrative principles of marketing communication activity of the Ukrainian exhibition companies. Design/Method/Approach. This research used method...
Концептуальні засади управління інноваційною діяльністю туристичних підприємств
The relevance of the work consists in the following. Tourism is appropriately considered one of the fastest growing sectors of the world economy of the XXI century. Under conditions of permanent economic crisis and there...