Innovation as a key element of building enterprise value
Journal Title: Zarządzanie i Finanse - Year 2014, Vol 12, Issue 3
Abstract
In the paper problems deal with innovation management in context of building enterprise value have been presented. Different approaches in interpretation of innovation definition have been considered. Selected strategies of innovations and their impact on enterprise value building have been presented. Dependencies between skilled innovation management in a enterprise and building its value and connection of innovation with a customer and enterprise value have been shown.
Authors and Affiliations
Jolanta Tarapata
Keywords
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