Innovation in social-economic development in Poland. Research institutes as entities and contractors of innovative activities in Poland
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2017, Vol 25, Issue 3
Abstract
The goal of this article is to present the development of innovativeness in Poland in the period of its membership in the European Union. The author will address the place and role of research-development activity in the formation of innovations. The article will consist of a short theoretical part and the presentation of chosen theories of innovations functioning in the economy. The main part of the article will be an attempt to look at research institutes in the context of their usefulness in the process of raising the innovativeness of the country, taking into consideration the changes proposed by government administration.
Authors and Affiliations
Renata Barcikowska
Keywords
Related Articles
- EP ID EP229058
- DOI 10.14611/minib.25.09.2017.14
- Views 74
- Downloads 0
Will the use of virtual reality lead to a revolution in marketing communication?
A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective mar...
Marketing mobilny w budowaniu wartości dla pokolenia y na rynku turystycznym
W 2017 roku najmłodsi konsumenci kwalifikowani w Polsce do grupy pokolenia Y/ millenialsi (ludzi urodzonych w okresie od 1984 do 1997 roku) skończą 20 lat. W Polsce jest to grupa ok. 9 mln osób, które są w cyklu życia ch...
Outdoor advertising as an element strengthening the recruitment campaigns of universities
The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor...
Marketing strategies and tactics in a period of recession
There is no doubt that a recession is an extremely difficult period for most companies. Especially when a recession has universal dimensions, many companies find themselves unprepared to face great challenges. While mark...
Organizational network management - new quality in strategic management of research-development units
Market organizations apply multi-channel communication with clients, analyse and use signals from the clients and their knowledge of their ecosystem to support the development of products and services. Leading companies...