INNOVATION STRATEGIES IN INTERNATIONAL MARKETS: INNOVATION SAMPLES OF WHITE GOODS SECTOR FROM TURKEY AND THE WORLD
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 46
Abstract
Innovation, which has a significant importance regarding business and marketing world, has an ever-increasing importance on businesses' forming of business and market strategies, gaining financial power and increasing their market shares. Turkey's turning towards the economic growth determinants by placing more importance on innovation in the last years is the main factor in determining the aim of the study. From this point of view, first of all innovation concept at the level of business/marketing is addressed in the study, and then, the importance of innovation at international marketing is focused. Secondly, answers are sought through examination of the body of literature from a conceptual point of view for the questions ‘which innovation strategies are implemented in international markets and which one/s of these are more successful’, and finally present state is tried to be addressed by including innovation implementations/examples regarding appliances sector from Turkey and the World.
Authors and Affiliations
Zeliha TEKİN
THE EFFECT OF PROJECT-BASED LEARNING APPROACH ON STUDENTS’ ACHIEVEMENT IN BİOLOGY LESSON
In this research, “The Cell” unit has been taught to the 1st year high school students via biology course, and the project based learning approach has been applied in the class to seek for the academic success of the stu...
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM) ON A TOURISTIC DESTINATION CHOICE
This study is performed to determine the effect of e-WoM on a touristic destination choice. Population of this study is the tourists that visit Marmaris. The sample of the study is resricted with Turkish, Russian and Eng...
MEMORIALS, CELEBRATIONS AND FESTIVALS IN CUKUROVA REGION
The Çukurova region is in the east part of the Mediterranean region involving the region which extends to Hatay in the east and Mersin in the west and Adana in the center. The area is considered as the gateway of east to...
UNRECOGNIZED THREE BATH IN INEGOL AREA
In the Ottoman period many religious and social structures were built in Inegöl region. Some of these buildings were made towards cleaning needs. These rural baths which built smaller than town centre as a public bath co...
PRINCE (SHEHZADEH) MUSTAPHA’S PERSONALITY ACCORDING TO POETS HIS ERA
Prince Mustafa, the son of Sultan Suleiman the Magnificent, was murdered by virtue of the palace intrigues in October 6th, 1553 during an imperial campaign. The murder of the people’s beloved Prince has had great publ...