Innovations in services and consumers’ competences
Journal Title: European Journal of Management Issues - Year 2014, Vol 22, Issue 3
Abstract
The author in her article presents services as a market product which is more and moreoften an innovative product. A particular attention is paid to the services' features which have an important impact on behaviour of the services market participants. Introduction to the market of new, improved, technologically advanced services requires a competent consumer.
Authors and Affiliations
Anna Dąbrowska
Keywords
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- EP ID EP296836
- DOI 10.15421/191401
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