Innovations in the restaurant business
Journal Title: Економіка. Фінанси. Право - Year 2019, Vol 4, Issue
Abstract
Restaurateurs know that only 20% of regular visitors are able to provide 80% of profit (rule of Pareto). Stylish interior and quality delicious meal are not enough to retain regular visitors and attract new in the conditions of hard competition. In these situation innovations in restaurant business come to the assistance – interesting marketing ideas for which customers want to come more and more exactly in this restaurant. The main purpose of this paper is to analyze the role of innovation in the restaurant business. The main methods of research are theoretical analysis of the literature on the problem being investigated, as well as methods of formal logic, namely observation, analysis and synthesis. The article highlights the changes taking place in the modern service sector, innovative activities and innovative technologies used in the food industry, which open up opportunities to improve labor efficiency and to attract new customers. In this regard, the various types of innovations existing in the world market of restaurant business which reveals the success in solving the problems of innovative development of enterprises in restaurant business, taking into account the main trends in the development of science and technology are analyzed. In the paper the authors have considered, such innovations in the restaurant business, as food moulage, augmented reality and interactive boards. Also, such specific technological innovations are used in restaurant business, as robots and smart-kitchens. Problems with meal delivery could be decided by use of vending machines. As we see, there are a lot of ways to use new technologies in restaurant business, but it is important to understand that modern customers are becoming more advanced, accustomed to using new technologies, open to innovations and new consumption patterns. Therefore, restaurateurs should also get used to new technologies and implement them in their business. But by themselves, new technologies in restaurants are not a panacea that solves all the problems. Innovations in restaurants are a tool that creates new opportunities.
Authors and Affiliations
Viktoriia Ihorivna Borshch, Tetiana Oleksandrivna Krusіr
Keywords
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