INNOVATIONS OF THE INSURANCE COMPANY’S MARKETING COMPLEX IN THE MARKET
Journal Title: Приазовський економічний вісник - Year 2018, Vol 1, Issue 6
Abstract
There has been found negative tendencies in the Ukrainian insurance market, that it is determined that searching non-standard approaches to doing business, quick responses to changes in market conditions, personalizing the approach to customer service are the basis of the competitive advantages of an insurance company in modern conditions. The necessity of introducing digital transformations and innovative digital technologies into the activity of insurance companies as a mechanism for strengthening their competitiveness in the market is determined. Foreign and domestic experience in the field of implementing innovations in the complex of insurers marketing has been analyzed according to the benchmarking concept. These are the development of new products, the use of such services as «crowdsourcing» and «outsourcing», «digital broker », «on-demand insurance», telematics with the active use of the Internet, social networks, cloud technologies.
Authors and Affiliations
I. I. Bilyk, N. S. Kosar
Keywords
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