Innovative Development of the Retail Trading Network and Ways to Improve the Customer Service
Journal Title: Бізнес Інформ - Year 2014, Vol 12, Issue 0
Abstract
In the article the basic approaches to evaluation of the commercial customer service are discussed, contents of the methodology directions are disclosed, and their estimation is made. The use of the proposed models of quality management of customer service will provide with identifying the areas for improvement in the commercial and technological processes in order to attract buyers, to increase the efficiency of retail enterprises and their competitiveness. Analyzing the materials, published in the scientific literature, the author tries to deduce the current state of the retail industry and customer service in retail enterprises of large formats, as well as in particular enterprises. Given the findings of previous researches, the author attempts to outline the state of development of the customer service quality on the basis of innovation in retail commercial network.
Authors and Affiliations
AndrC-y DyadC-n
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