INNOVATIVE INSTRUMENTS OF PROMOTION IN SPORTS SERVICES
Journal Title: Інфраструктура ринку - Year 2018, Vol 16, Issue
Abstract
The article is dedicated to innovative instruments of promotion in sports services. Theoretical foundations of marketing communications are reviewed. Model of the system of advertising communication is reviewed. Model of advertising strategy of the enterprise that was investigated by the authors is given. The seven steps marketing mix model for promotion in sports services is proposed by the authors. The content of each step is described.
Authors and Affiliations
O. I. Kozak, Ye. V. Lisenyi
Keywords
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