INNOVATIVE MARKETING AS A FACTOR OF COMPETITIVENESS OF ENTERPRISES
Journal Title: Інфраструктура ринку - Year 2018, Vol 21, Issue
Abstract
The article considers innovative marketing as a factor of enterprise competitiveness. It is substantiated that the real development of the market economy is impossible without the participation of the state. The role of the state at various stages of development of a market economy is considered. The range of factors influencing the profitability of the enterprise was investigated. It is determined that innovation within the framework of marketing strategies for today is the main condition for obtaining long-term profit.
Authors and Affiliations
Ye. I. Cherniavs’ka, O. V. Maslosh, M. V. Kasatkina
Keywords
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- EP ID EP656589
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