Innovative Marketing as a Tool for Management of Innovation Development of Agro-Industrial Complex
Journal Title: Проблеми економіки - Year 2015, Vol 2015, Issue 2
Abstract
The aim of the article is allocation on the basis of theoretical and methodological analysis of innovative marketing tools, which may be affected by the state and directly by the counterparties-participants of the market. Access to agricultural markets and marketing information, especially for small farms, is an important prerequisite for innovation development of the regional agro-industrial complex (AIC) in developing countries and countries with transitive economy. As a result of the research it has been determined that the state and especially the regional authorities can contribute to this process, ensuring the effective functioning of the marketing information system and regional food markets; reduction in the supply chain as well as legislative and regulatory support for the processes of horizontal and vertical integration of participants in agricultural markets. It has been proved that the reduction of chains for promoting products from producer to consumer can be an incentive to the increase in competitiveness of small businesses, in particular, more labor-intensive farms. The use of innovative marketing tools in the product and assortment policy of farms, establishment of solidarity agriculture organizations contribute to this as well. The directions for further research on innovative marketing in the agricultural sector may be evaluation of the AMIS functioning in Ukraine, as well as development of recommendations for the introduction of innovative marketing tools in the activities of local farms and preliminary assessment of their effectiveness.
Authors and Affiliations
Viktoriya Hotra
Keywords
Related Articles
- EP ID EP100705
- DOI -
- Views 84
- Downloads 0
Organizational Culture as a Modern Instrument of Enterprise Management
The article justifies the need of formation and management of organizational culture under modern operating conditions to ensure the successful development of enterprises. The study aims to systematize the existing scien...
The Two-Prism Model of Enterprise Performance Management
The article is aimed to develop an authorial performance management model, taking into account the range of problems of Ukrainian enterprises. Based on the analysis and systematization of the existing systems, models and...
Competition: Some Aspects of Theory and Practice
Based on the retrospective analysis, the category of "competition" has been presented as a dialectical unity of the opposites "fight-cooperation". The forms of its manifestation at different stages of development of soci...
Crediting Businesses as a Form of Financial Support
In the article the modern methods of crediting businesses in Ukraine have been considered and practical recommendations on choosing a particular form and method of crediting, which depends on the characteristics of the b...
The System of Indicators for Evaluating the Effectiveness of Intellectual Property Management at Enterprises
Formation of intellectual property is an important strategic direction in the enterprise development, increasing its competitiveness and performance. Intellectual property management is an important component of the ente...