Innovative models for generating ideas in a high-tech environment
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
In our rapidly changing world businesses and societies are faced with new challenges and opportunities. Innovations help companies develop continuously, adapt to changes in market conditions and initiate such changes themselves. The new wave of technologies leads to the emergence of open innovations. These are a prerequisite for a change in the interaction between companies and consumers where cooperation is the new source of innovation. Interactive communication allows businesses to learn much faster the opinion of their customers, to encourage their cooperation and to provoke them to generate new ideas. This helps in responding appropriately both to changing market conditions and to crisis situations. This paper focuses on innovative models for generating ideas for new products. These models are the result of the development of modern society and the achievements in the field of technology. The approach of using platforms to develop products and ideas is an important success factor in many markets. Thanks to this approach companies are able to create new and differentiated products more effectively thus meeting the needs and expectations of consumers. The present article is funded under Project №182/2016.
Authors and Affiliations
Antoniya Boykova
Keywords
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