INNOVATIVE PROCESSES IN THE TOURIST INDUSTRY
Journal Title: Економічні студії - Year 2017, Vol 1, Issue 14
Abstract
In the article the structure of strategic management of tourism industry. Factors countries the development of tourism and innovative strategies in the development of tourism industry in Ukraine, as well as factors that impact on the appropriate innovative processes in tourism. Presented classification and basic principles of innovation in the tourism industry. It was determined that the tourism industry should develop innovation in three key areas: organizational innovation; marketing innovation; periodic innovation (product innovations).
Authors and Affiliations
T. V. Guchtan
Keywords
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