INNOVATIVE STRATEGIES OF BANKS’ DEVELOPMENT
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 5
Abstract
The theoretical and methodological aspects of banks’ innovative activity at the banking services market are examined. The features of banking innovations are revealed. Consideration of these features allows providing more effective innovation policy. The necessity of strengthening the role of government in the innovation policy through the development of financial services market development strategy is justified.
Authors and Affiliations
M. H. Marich
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