Innovativeness as a means to improve competitiveness in the real estate market
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2017, Vol 18, Issue 1
Abstract
The aim of this study is to demonstrate that innovativeness in the real estate market represents a means to improve competitiveness of business entities present in this market. The study discusses determinants of innovativeness were presented with division into technical, technological, organizational, process, marketing and financial innovations in the real estate market. Analysis of the types of innovations in the real estate showed that major innovations in the real estate market that employed innovative solutions in the construction sector are oriented particularly at energy efficiency and ecology. Furthermore, the results of the studies that demonstrated a reduction in costs of operation in sustainable buildings lead to the conclusion that the thesis concerning innovativeness as a means to stimulate competitiveness was supported.
Authors and Affiliations
Marcin Sitek
Keywords
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- EP ID EP209401
- DOI 10.5604/01.3001.0010.2888
- Views 43
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