INTERCONNECTION OF CORPORATE AND MARKETING STRATEGIES OF THE ENTERPRISE, THEIR ROLE IN THE ACTIVITIES OF THE ORGANIZATION
Journal Title: Международный научный журнал "Интернаука" - Year 2018, Vol 2, Issue 11
Abstract
The article considers definition of strategy, correlation of corporate and marketing strategies, their importance in enterprises` activities and creation of competitive advantages to ensure sustainable development of the organization.
Authors and Affiliations
Valentyna Sokolovska
Keywords
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- EP ID EP604221
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