INTERNAL MARKETING AND SERVICE QUALITY IN SELECTED INSURANCE FIRMS IN SOUTH – EAST, NIGERIA
Journal Title: Advance Research Journal of Multidisciplinary Discoveries - Year 2018, Vol 26, Issue 26
Abstract
This paper examined Internal Marketing and Service Quality in Selected Insurance Firms in South-East, Nigeria. The design for the study was the survey research and it covered a population of 109 members of staff of six selected insurance firms from the six states in the south-east zone of Nigeria. Using purposive sampling, the researchers selected 90 members of staff as the sampled unit but only 83 copies of the survey tool was validly filled and returned. The study gathered data from both primary and secondary sources, however, the major instrument for data collection was a five point likert scale questionnaire titled Internal Marketing and Service Quality Questionnaire (IMSQQ). The statistical tool used for data analysis in this study was the mean score. The data gathered was ranked as follows: SA= 5, A = 4, U = 3, D = 2, SD = 1. The study concluded that internal marketing holds a very significant and strong nexus with service quality delivery. It was therefore recommended that insurance firms in south-eastern zone of Nigeria should intensify their inter-functional coordination and integration and motivation while not compromising employees training.
Authors and Affiliations
EMEZUE, NNABUGWU, OKOCHA REJOICE EBERE, PIABARI, NORDUM
Keywords
Related Articles
- EP ID EP324200
- DOI -
- Views 65
- Downloads 0
Manipulation of Metabolic Pathways in the Halotolerant Unicellular Green Alga Dunaliella salina 19/30 by Observing the Glycerol Production as an Example of a Potential Industrial Process and Commercial Production of Glycerol in the UK
We report the environmental regulation of a metabolic pathway in Dunaliella salina to understand that the physiological basis of salt tolerance in the alga is the synthesis/removal of intracellular glycerol. The unicellu...
A STUDY ON HUMANISM IN TELUGU LITERATURE AMONG INTERMEDIATE STUDENTS IN KURNOOL TOWN (A.P)
The purpose of the study is to know the knowledge of Humanism in Telugu literature among Intermediate students in Kurnool Town. The Investigator conducted data collection of 140 samples by using simple Random sampling me...
Sacred Forests in the Western Highlands-Cameroon : Ethnobotany Role and Indigenous Conservation of Biodiversity.
Deforestation in tropic and sub-tropical regions can be attributed to the change in land use system from forests to agriculture and industrialization. The social and scientific role of Ethnobotany are becoming more consi...
The important therapeutic approach for Cerebral Living Free Amebiasis : A case report
Because of non-specific symptoms and a shorter latency period, cerebral amebiasis is one of the most difficult diseases to diagnose and treat. The few cases of cerebral amebiasis reported in the world literature mainly f...
Genital tract candidiasis in patients with Helicobacter Pylori (HP) acid-related disease after providing eradicative therapy.
Women who diagnosed with Helicobacter pylori –acid related diseases and assigned into two lines of eradicative therapy were tested positive for vaginal candidiasis in comparison to healthy women who didn`t go through era...