Internationalization and Diversification Strategies of Agricultural Cooperatives: a Quantitative Study of the Agricultural Cooperatives in the State of Parana
Journal Title: BAR: Brazilian Administration Review - Year 2009, Vol 6, Issue 3
Abstract
This study investigates the impact of internationalization on the results achieved by agricultural cooperatives in the State of Parana, at the same time examining strategies for diversification of markets as well as diversification of products aimed exclusively at international markets. Of the 28 cooperatives to be included in the study, 67.9% returned valid structured questionnaires. The collected data was submitted to non-parametric statistical analysis. Key findings suggest the following: external markets are served by indirect and direct exports; product diversification strategies are motivated by the creation of revenue alternatives to members and by the reduction of risks associated to agricultural business; diversification strategies are conceived to develop new business in accordance with market demand and to expand customized products from the existing portfolio; the formation of strategic alliances prioritizes access to distribution channels abroad; internationalization and diversification strategies produce positive results both from an economic and a social perspective.
Authors and Affiliations
Ritossa, Claudia Monica; Bulgacov, Sergio
Keywords
Related Articles
- EP ID EP40447
- DOI -
- Views 253
- Downloads 0
Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on emerging perspectives...
Exploring Risk Perception and Degree of Internationalization of Brazilian Small-and-Medium Enterprises
This research investigates managerial risk perception regarding internationalization of small and medium-sized enterprises in the Brazilian context. We examine how managers’ perception of risk influences firms’ degrees...
Antecedents and Consequences of Market Orientation: a Brazilian Meta-Analysis and an International Mega-Analysis
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation an...
Understanding Supply Networks from Complex Adaptive Systems
This theoretical paper is based on complex adaptive systems (CAS) that integrate dynamic and holistic elements, aiming to discuss supply networks as complex systems and their dynamic and co-evolutionary processes. The C...
Auditing Government-nonprofit Relations in the Brazilian Postreformist Context
Recent decades have been marked by a rising interaction between the State and nonprofits in order to address increasingly complex public issues. Government-nonprofit relations were guided by a complex and diverse legal...