INTERNET ADVERTISING: MODERN COMMUNICATION CHANNEL. TRENDS AND PROSPECTS
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 1, Issue 8
Abstract
In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features the impact of Internet advertising as a modern communication channel for users.
Authors and Affiliations
Alyona Kaptur
Keywords
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- EP ID EP302766
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