INTERNET FOOD SALES SERVICE – BARRIERS TO THE DEVELOPMENT OF ONLINE GROCERY SHOPPING IN THE CZECH REPUBLIC
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Services market undergoes constant changes, which to a large extent relate to digitization and use of new communication technologies. Nowadays, businessmen try to attract increasingly demanding customers with new products, new sales channels and new services etc. The aim of this paper was to identify the main barriers of online shopping of ordinary foods (not included alcohol and tobacco products, which are among the most popular products in the field of food products in the case of an electronic method of sale). It was examined what could be the reasons of why contemporary as well as prospective customers reject this relatively new service. The subject of this paper was to identify the barriers that prevent accepting the options of Internet shopping for food in the Czech Republic. To determine the views and attitudes of shoppers, a combination of three methods of data collection was used (inquiry directly on the Internet, direct questioning of consumers at place of purchase in the stone establishments and observing consumers when shopping). Based on the obtained data, various internet grocery shopping barriers were identified.
Authors and Affiliations
Daniela Šálková, Alex Heš
Keywords
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- EP ID EP169686
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