INTERNET RETAILING- NEW ERA OF MARKETING
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 3
Abstract
Modern concept of shopping is internet retailing. The growth in the E-tailing market is driven by the need to save time by urban India. Besides with over 2.5 billion internet users, access to internet has also played an important role in growing the markets. Changing demographics (youthful India), changing lifestyles and exposure to the developed markets sure give a fillip to this fledgling industry. The soaring real estate costs in India have certainly inspired many an online venture. Also E-tailers have developed many innovative promotions to lure customers and there by growing the market. This paper attempts to study the potential advantages and disadvantages associated with the electronic retailing business setup. The working paper outlines the potential growth, essential requirements and challenges for electronic retailing business.
Authors and Affiliations
Deepinder Singh and Dr. Manish Bansal
Keywords
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