Investigating the Impact of Good Corporate Social Responsibility on Employee Engagement at a South African Organisation
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
The Aim Of The Study Was To Investigate Corporate Social Responsibility (CSR) As A Business Practice And Philosophy And Outline Its Impact On Employee Engagement And Workforce Retention At A Food Manufacturing Company. This Organisation Would Then Be Able To Identify Organisational Gaps In CSR Practices And Outline Improvement Actions Key To Increasing Employee Engagement And Retention, And Potentially Improve Business Performance. Disengaged Employees Are Less Motivated And Productive Than Engaged Employees And Therefore Have A Negative Impact On Business Performance. Through Its Engagement Survey, The Organisation Discovered That Many Employees Were Disengaged And With Its Declining Financial Performance, There Is A Suggested Association Between This Performance And The Lack Of Employee Engagement. Good Corporate Social Responsibility Can Positively Influence Employee Engagement, Which May Lead To Improvements In Productivity And Business Performance. The Chosen Research Philosophy For This Study Was The Positivism Approach And A Quantitative Method Was Used To Conduct The Study. The Results Of The Study Indicate That Certain CSR Factors Influence The Attraction Of Talent To The Organisation And Employee Engagement, Which In Turn Has An Impact On Employee Retention. Of The Three Components Of CSR, Social Factors Such As Fair Compensation, A Safe And Healthy Work Environment, Appreciation And Respect, Development And Career Growth, And Communication Seem To Be The Greatest Determinants Of Employee Engagement.
Authors and Affiliations
Mbali Maseko, Patrick Mupambwa
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