Investigating the Marketing Status of Healthcare Tourism of Selected Public and Private Hospitals in Yazd in 2021
Journal Title: Journal of Health Research in Community - Year 2022, Vol 8, Issue 1
Abstract
Introduction and purpose:According to statistics, the share of the global medical tourism market in 2017 was USD 53 billion and is predicted to reach USD 143 billion by 2025 and record an annual growth of 12.9% from 2018 to 2025. Attracting international patients is the core of the medical tourism market, and major representatives will be distinguished by their ability to attract foreign medical travelers as the industry becomes more competitive. Marketing is the key to success in the health tourism industry, and leading hospitals and countries with large numbers of medical travelers have strong marketing strategies that fulfill the needs of patients. Methods: The present applied descriptive study was performed in public and private hospitals in Yazd. A valid checklist with 8 dimensions and 79 items was used to collect data. Mean, standard deviation, and percentage were analyzed using SPSS software (version 26). Results: Public and private hospitals were acceptable in terms of location, people, process, and physicians; however, elements of promotion, prices, and physical attractiveness were moderate. In addition, the product element was acceptable in public hospitals and moderate in private hospitals. Overall, the condition of the public and private hospitals was acceptable. Conclusion: Now that the needs of the patients have changed in the new health environment, hospitals need to use more effective and efficient methods to meet these needs. The marketing system in the new concept can be effective in attracting customers by fulfilling customer needs and paying attention to elements of the marketing mix. Therefore, hospitals need to focus on elements of the marketing mix to satisfy patients and maintain their values. It seems that the studied hospitals are relatively ready to attract medical tourists. Hospitals can cover their weaknesses by investing in their existing strengths and upgrading them, and bringing the factors to an acceptable level.
Authors and Affiliations
Mohammad Kazem Rahimi,Tahereh Shafaghat,Abolfazl Beiginia,Hasan Jafari,
رابطه وسواس فکری با فرسودگی تحصیلی در دانشجویان پزشکی عمومی دانشگاه علوم پزشکی مازندران
مقدمه و هدف: عوامل متعددی عملکرد تحصیلی دانشجویان را تحت تأثیر قرار میدهند که برخی موجب بهبود عملکرد تحصیلی شده و برخی باعث تضعیف عملکرد تحصیلی میگردند. در این ارتباط، مطالعه حاضر بهمنظور تعیین رابطه بین وسواس فکری و...
بررسی کارایی فرایند انعقاد شیمیایی در حذف آنتی بیوتیک سیپروفلوکساسین از محلولهای آبی
مقدمه و هدف: آنتیبیوتیکها گروه بزرگی از مواد دارویی هستند که در محیط پایدار میباشند و در صورت عدم حذف در تصفیه فاضلاب، به آبهای پذیرنده وارد شده و باعث آلودگی محیط زیسـت میشوند. در این راستا، مطالعه حاضر با هدف بر...
The Study of Citrullus colocynthis Shell Ash Efficiency in Phenol Removal from Synthetic Aqueous Solution
Introduction and purpose: Phenol is one of the common pollutants found in many industrial effluents , which affects the environment and human health due to its special features like high toxicity and carcinogenic propert...
Relationship between Cognitive Status and Medication Adherence among Elderly Patients with Hypertension
Introduction and purpose: Poor medication adherence may result in adverse outcomes, such as a higher rate of hospitalization and increased costs of healthcare. In this regard, the present study was designed to determine...
بررسی کارایی پسماند گلابگیری در حذف رنگ راکتیو آبی 19 از فاضلاب مصنوعی
مقدمه و هدف: تخلیه پساب های حاوی رنگ های راکتیو به منابع آبی، به د لیل ویژگی های سرطان زایی، جهش زایی، ماهیت سمی و ایجاد رنگ د ر آب، می تواند آثار زیان باری بر محیط طبیعی بر جای گذارد. مطالعه حاضر، با هد ف بررسی کارایی پ...