Investigating the Marketing Status of Healthcare Tourism of Selected Public and Private Hospitals in Yazd in 2021
Journal Title: Journal of Health Research in Community - Year 2022, Vol 8, Issue 1
Abstract
Introduction and purpose:According to statistics, the share of the global medical tourism market in 2017 was USD 53 billion and is predicted to reach USD 143 billion by 2025 and record an annual growth of 12.9% from 2018 to 2025. Attracting international patients is the core of the medical tourism market, and major representatives will be distinguished by their ability to attract foreign medical travelers as the industry becomes more competitive. Marketing is the key to success in the health tourism industry, and leading hospitals and countries with large numbers of medical travelers have strong marketing strategies that fulfill the needs of patients. Methods: The present applied descriptive study was performed in public and private hospitals in Yazd. A valid checklist with 8 dimensions and 79 items was used to collect data. Mean, standard deviation, and percentage were analyzed using SPSS software (version 26). Results: Public and private hospitals were acceptable in terms of location, people, process, and physicians; however, elements of promotion, prices, and physical attractiveness were moderate. In addition, the product element was acceptable in public hospitals and moderate in private hospitals. Overall, the condition of the public and private hospitals was acceptable. Conclusion: Now that the needs of the patients have changed in the new health environment, hospitals need to use more effective and efficient methods to meet these needs. The marketing system in the new concept can be effective in attracting customers by fulfilling customer needs and paying attention to elements of the marketing mix. Therefore, hospitals need to focus on elements of the marketing mix to satisfy patients and maintain their values. It seems that the studied hospitals are relatively ready to attract medical tourists. Hospitals can cover their weaknesses by investing in their existing strengths and upgrading them, and bringing the factors to an acceptable level.
Authors and Affiliations
Mohammad Kazem Rahimi,Tahereh Shafaghat,Abolfazl Beiginia,Hasan Jafari,
Investigating the Marketing Status of Healthcare Tourism of Selected Public and Private Hospitals in Yazd in 2021
Introduction and purpose:According to statistics, the share of the global medical tourism market in 2017 was USD 53 billion and is predicted to reach USD 143 billion by 2025 and record an annual growth of 12.9% from 2018...
Relationship of Occupational Stress and Quality of Work Life with Turnover Intention among the Nurses of Public and Private Hospitals in Selected Cities of Guilan Province, Iran, in 2016
Introduction and purpose: Nurses’ intention to leave is one of the key nursing managerial issues. There are many factors affecting the turnover of the nurses, such as occupational stress and quality of work life (QWL). T...
حذف فنل و آنیلین از محلو لهای آبی با استفاده از بیومس پسته کوهی: بررسی ایزوترم و سینتیک جذب
مقدمه و هدف: آنیلین و فنل به طور گسترده در صنایعی مانند مواد رنگ، لاستیک، آفت کشها، پلاستیک و رنگ استفاده میشود و از طریق پساب به محیط زیست انتشار مییابد. این مطالعه با هدف بررسی کارایی پسته کوهی اصلاح شده از محلو لهای آ...
ارزیابی مقایسه ای کربوهیدرات های شاخص موجود در ماءالشعیر در دو گروه کلاسیک و طعم دار به روش کروماتوگرافی مایع با کارایی بالا با آشکارسازی ضریب شکست: پایش سطح عرضه
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The effects of 8 weeks of aerobic training on serum levels of chemerin and omentin in overweight women
Introduction and purpose: Obesity is one of the most important causes of mortality in developing countries. Omentin-1 and chemerin, as cytokines secreted by adipose tissue, are associated with obesity. Chemerin is consid...