Investigating The Relationship Between The Communication Mix and Attracting Customers Case Study: Branches of Sepah Bank In Ardabil
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 12
Abstract
There are five main elements in communication mix. These are, Public Relations, personal selling, sale promotion, direct marketing and advertisments. These Harmonic tools lead the communicative objectives of the firm. The objective of this paper is to conduct a study on identification the relationship between communication mix and the customer attraction in Sepah Bank of Adrabil. In this case, 196 customers were selected in the form of stratified random and the required information are gathered through questionnaire. Content validity was evaluated by questionnaire. In this way, a sample had been granted to the experts for study and expressed their viewpoints and these were applied. Cronbach's alpha was used to assess the reliability of the questionnaire and the result indicates 0.797 figures that show sufficient reliability. The method of research was surveying and settled down the inspection of the effective factors in attracting customer through regression. The results shows in order to other factors, the sale promotion highly correlates on attracting customers.
Authors and Affiliations
Aidin Tajzadeh Namin| Ph.D Student of Marketing, University of Texas at Dallas, email: a.a.tajzadehnamin@gmail.com
Keywords
Related Articles
- EP ID EP6851
- DOI -
- Views 328
- Downloads 12
The Nature of Loyalty to the Promise and Theories of Keeping to the Loyalty in Irans and International Law
Based on custom and cultural conditions human must be faithful to every kind of contract. There aren’t any differences in kind of contract. It can be oral contract or document and other kind of it. Promise Kept is a crit...
Patient’s satisfaction with healthcare services provided in Iran. A review
Analyzing patients’ satisfaction as a complement of other measurement instruments of healthcare services can remind us of many existent problems in the healthcare systems. Nurses, medics and other medical staff with heal...
Customer’s behavior patterns in the buying from internet
Nowadays, the investigation about the effect of the Internet on different fields of people’s lives is one of the dominating research topics among the researchers all over the world.A customer’s behavior as a human being...
Studying Affecting Factors on Customers’ Attitude toward Products with Halal Brand (Case study: Kuala lumpur, Malaysia)
Today, halal is not simply a religious issue rather it is an opportunity to increase sale and acquire competitive advantage. Concerning its importance, the aim of present research is to identify the beliefs that shape cu...
Evaluation of the effect of cash holding, dividends and financial leverage on competitive power of firms accepted in stock market
Cash is a great part of a firm asset. Therefore, it is a vital resource of each business institution which is paid attention by managers and investors. Current paper is an applicable one which is aimed at investigating t...