Investigating The Relationship Between The Communication Mix and Attracting Customers Case Study: Branches of Sepah Bank In Ardabil
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 12
Abstract
There are five main elements in communication mix. These are, Public Relations, personal selling, sale promotion, direct marketing and advertisments. These Harmonic tools lead the communicative objectives of the firm. The objective of this paper is to conduct a study on identification the relationship between communication mix and the customer attraction in Sepah Bank of Adrabil. In this case, 196 customers were selected in the form of stratified random and the required information are gathered through questionnaire. Content validity was evaluated by questionnaire. In this way, a sample had been granted to the experts for study and expressed their viewpoints and these were applied. Cronbach's alpha was used to assess the reliability of the questionnaire and the result indicates 0.797 figures that show sufficient reliability. The method of research was surveying and settled down the inspection of the effective factors in attracting customer through regression. The results shows in order to other factors, the sale promotion highly correlates on attracting customers.
Authors and Affiliations
Aidin Tajzadeh Namin| Ph.D Student of Marketing, University of Texas at Dallas, email: a.a.tajzadehnamin@gmail.com
Keywords
Related Articles
- EP ID EP6851
- DOI -
- Views 355
- Downloads 12
Biomonitoring of heavy metals in birdsinIran in relation to trophic levels
This study presents concentrations of some heavy metals (Cd, Pb, Cu and Zn)in tail feathers of57 birds (10families) in Shadegan wetland in southwest Iran. Concentrations of heavy metals weremeasured by Atomic Absorption...
Relationship between Social Capital and Entrepreneurship with Communication Skills of Elementary School Principals of Tonkabon and Abbasadad
The main objective of this study is to study the relationship between social capital and entrepreneurship with communication skills of elementary school principals of Tonkabon and Abbasadad in school year of 2010-2011. R...
The relationship between pain and physical function in adults with Knee Osteoarthritis
Knee Osteoarthritis is estimated to be the most common causes of disability in older adults. Knee and hip osteoarthritis pain in older adults is very common and osteoarthritis is one of themost common causes of joint pai...
VARIETAL IMPROVEMENT OF FINE AND AROMATIC RICE UNDER RAINFED CONDITION OF PARWANIPUR, BARA, NEPAL
Twenty entries were tested in RCB design having three replications in coordinated varietal trial fine and aromatic rice (CVT-FAR) during 2010 at RARS Parwanipur. Among the tested entries of CVT-FAR, the top grain yield p...
An investigation of the relationship between training system and entrepreneurship characteristics of Payam Nour University students (the case study, the bachelor students of Payam Nour University, Bostanabad)
This research has been done with the aim of studying the relationship of training system type (training system of Payam Nour University) with entrepreneurship psychological characteristics of students. The research metho...