Investigation about Consumer Attitude and its Antecedent towards Environmental Sustainable Apparel: A Case Study in Indian Context
Journal Title: International Journal of Environment, Ecology, Family and Urban Studies (IJEEFUS) - Year 2019, Vol 9, Issue 2
Abstract
Textile industry contributes a prominent role in global economy but is being condemned as one of the most polluting industry having inconsiderate effect on environment and human health. Due to the increase in the environmental concern posed by the textile industry, the demand for sustainable apparel has risen particularly in the west, signalling shifts in knowledge, beliefs and attitudes. Literature revealed a huge research gap in Indian context of consumer’s attitudes and its antecedent towards Environmental Sustainable Apparels. The purpose of this research study is to examine the awareness level of consumers’ environmental concern, knowledge level of the impact of textile and apparel industry on the environment and also investigates the influence of these on consumers’ attitude towards environmental sustainable apparels. Data from 272 respondents is collected in northern India using a survey instrument in the form of a questionnaire through snow ball and convenience sampling. The data is analysed through descriptive statistics and correlation analysis using SPSS v21. The research reveals a huge environmental concern among educated Indian consumers. The bi-variate statistical analysis yielded a significant correlation between environmental concern of Indian consumers and their attitude towards environmental sustainable apparels. Level of the knowledge and belief as acquired by Indian consumers about the impact of textile industry on environment is very less, limiting their consumption of environment friendly clothing. The study will help the manufacturers and retailers to understand the antecedent to consumption of environmental friendly apparels and to work on the strategies to promote sustainable fashion clothing in Indian Market.
Authors and Affiliations
Deependra Sharma, Harinder Pal
Keywords
Related Articles
- EP ID EP576618
- DOI 10.24247/ijeefusapr201911
- Views 79
- Downloads 0
GEO-ECOLOGICAL CHANGE OF BORDER AREAS BETWEEN KHASI HILLS AND SOUTHERN PLAINS OF ASSAM: A CASE STUDY WITH GEOMATICS APPROACH
The Assam-Khasi hills border area with its ironic natural endowments and resource luxuriance craft a hot spot for GIS application in forest resource assessment. Increasing population and transforming land use pattern in...
Kerala State Cooperative Bank as an Apex Bank – A Study
The institution of cooperation has a long history to speak. It is an instinct in man to work together, line together and grow together. This ‘togetherness’ built family, society, district and nation. This togetherness is...
Avian Diversity at Prashnavada Wetland GIR-Somnath District, Gujarat, India
Birds are the highly diverse group and known as bio indicator of a healthy ecosystem. We had provided an avifaunal inventory for Prashnavada wetland (Latitude 20°48' N, Longitude 70°34' E) located at the district of...
Corporate Social Responsibility in Disaster Risk Management: A Study on Some Selected Private Commercial Banks of Bangladesh
The central aim of this paper is to find out, the CSR activities of private commercial banks and their concentration in Disaster Risk Management. No doubt, Bangladesh is a disaster potential country. This article tries t...
Digital India: Challenges, Solutions and its Impact on Society
A programme that focuses on bringing about a transformation by putting together Indian talent and Information Technology together to form a better India in the future, and a vision to transform the country into a well em...