Investigation and Perspective on the Construction of Language Landscape in Scenic Spots of Ancient Cities: Take the Juguo Ancient City in China as an Example
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 03
Abstract
As China gradually enters the era of mass tourism, people's tourism consumption demand has changed from low-level and focusing on sightseeing to high-quality, diversified and leisure vacations, which puts forward more requirements for the deep, connotational and high-quality development of tourism. Given that the research on language landscape in tourism is still relatively insufficient, this study tries to investigate the construction of the language landscape in the Juguo ancient city in Shandong Province from the perspective of the tourism language landscape in China. The study found that the language signs in the scenic area are mainly monolingual signs, supplemented by bilingual and trilingual signs; There are three languages in the scenic spot, Chinese, English and Korean, among which Chinese is the priority code, while English and Korean are marginalized codes in the scenic spot language landscape. The management department of scenic spots plays a decisive role in constructing language landscapes, but the business operators have not yet realized the economic value of language landscapes. There are problems in constructing the tourism language landscape in scenic spots, such as insufficient construction of a diversified language landscape, non-standard translation of language signs, and lack of design sense and characteristics of signs. In the future, scenic spot management departments should pay attention to the value of language landscape construction, meet the multilingual needs of tourists, highlight the style and characteristics of language landscape, and regularly carry out language landscape investigation and updates.
Authors and Affiliations
Ping Nie, Ying Guo, Zihan Qiu
Keywords
Related Articles
- EP ID EP713944
- DOI 10.47191/ijsshr/v6-i3-26
- Views 69
- Downloads 0
The Conception of “God” in African Philosophy and African Traditional Religion
The conception of “God” is universal albeit categorized in different expressions because of the uniqueness of every culture. This paper focuses on the conception of God in African Philosophy and in the cultural-religious...
Notarial Deed on Transfer of Rights Potential Conflict
This study examines the Notary Deed on Transfer of Rights with Potential Conflicts. The potential for disputes over the transfer of rights agreement made before a Notary, starting from the beginning of the transfer of ri...
Riau Pencak Silat at POMNAS XVII 2022 Padang: What are the Tactics for Competing Pencak Silat Fighters?
Pencak silat is a traditional martial art in Indonesia, in general the attacks that are often carried out in each category of pencak silat matches are kicks, while punches are usually only carried out occasionally in pen...
The Criminal Act of Dissemination of Fake News via Social Media in the Perspective of Individualization of Criminal
This study focuses on 2 (two) main issues. First, how is the judge's decision considered based on the perspective of individualization of punishment? The second main issue is the factors that influence the judge's decisi...
Understanding Productivity Shifts in the Context of Remote Work
Remote working set-up has transformed the traditional paradigm of office-based employment. This discourse elucidates the various impacts of remote work on employee productivity and weighs its advantages and challenges. I...