INVESTIGATION OF STRATEGIES AND APPLICATIONS IN EMPLOYER BRAND MANAGEMENT PROCESS: A STUDY ORIENTED HUMAN RESOURCES MANAGERS IN THE TURKEY COMPANIES
Journal Title: The Journal of International Social Research - Year 2015, Vol 8, Issue 40
Abstract
Structural changes in the human resources has spread to administrative processes of companies. Surpassing the limits, human resources, seeing almost a revolution on the own traditional discource and perception, bring up employer brand management phenomenon with different sizes. Today , employer brand which has gained a dominant role in company management, in addition to the company's products and services, transformed to end and mean which brand the companies themselves, create a brand personality, and contribute to creation of company’s image at extend desire. In this study, dwell on theoritically, employer brand management approach has been considered from perspective of the most popular companies. In-depth interview technique with a qualitative research method was used to human resource managers of companies related to employer brand management awareness levels of aforementoned companies and priority strategies in this context and carrying out employer brand applications inside and outside of companies. In the research, one of the qualitative research perspectives Fhenomenology aprooach/ design had been based due to the orientation of individual experience. The descriptive systematic analysis method had been used to analyze the resulting data. At the end of study, it had seen that, employer brand awareness levels of the most popular companies are high and that companies carry out employer brand strategies and application systematically.
Authors and Affiliations
Gonca DOĞRU
Keywords
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