Investors’ attitude towards Post Office Deposits Schemes - Empirical Study in Udaipur district, Rajasthan
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 7
Abstract
For more than 150 years, the Department of Posts (DoP) has been the backbone of the country’s communication and has played a vital role to connect the whole of the country and has also provided banking facilities in the absence of banks. But over time, its role has changed and it has grown to become one of the best avenues to channel investment from even the wealthy investor and use them fruitfully in nation buildings activities. There has been introduction of several types of deposit schemes that cater to the differing needs of different classes of investors in which person has an option to invest even a minimal amount of Rs.500 per month. Investment in Post Office Savings account for a maximum investment of Rs.110, 000, per financial year is totally exempt from tax under section 80C of the Income Tax Act, 1961. The interest income is also exempted from tax under section 10 of Income Tax Act, 1961 in some cases. This has enabled them to compete successfully with the other avenues of investment available to investor like commercial and co-operative bank, non-banking financial institutions, public sector companies, etc. It is necessary for institutions offering investment instruments to study the perception of investors’ towards various investment instruments because it has influenced the saving behavior of investors since decade. The study is an attempt to identify the awareness, preferences, problem and attitudes of investor’ towards various deposit schemes offered by the Post Office among 100 respondents of the Udaipur District.
Authors and Affiliations
Dr. Dhiraj Jain and Ms. Ruhika Kothari
Keywords
Related Articles
- EP ID EP19515
- DOI -
- Views 347
- Downloads 9
Mode l Development and Validation for S tudy ing Consumer Preferences of Car Owners
Globalization and liberalization, with the entry of many prom inent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s . Manufacturers such as Ford, General Motors, Hond...
The Motivation Framework towards Internet Marketing: A Qualitative Approach
With the growing trends of purchases online, affiliate startups are also on the rise. This purpose of this paper is to investigate the motivations of affiliate marketers, who are also affiliate business owners. Focus g...
AN INQUIRY INTO THE BENEFICIAL EFFECT OF AGRO BASED INDUSTRIAL CO-OPERATIVE SOCIETY IN SALEM REGION
The launching of globalization process, erratic climatic conditions, unfavorable terms of trade, poor marketing conditions and mounting rural indebtedness have all contribute for distress situation in Indian Agricultur...
N ASSESSMENT - ASSET AND LIABILITY MANAGEMENT OF SCHEDULED COMMERCIAL BANKS IN INDIA
This paper examines management of asset-liability in banking sector. The main objective of the study is to present the optimal mix of asset and liability of Scheduled Commercial Banks in India. The paper mainly discuss...
Challenges, Methodologies and Management Issues in the Usability Testing of Mobile Applications
Usability testing of software applications developed for mobile devices is an emerging research area that faces a variety of challenges due to unique features of mobile devices, limited bandwidth, unreliability of wire...