Effect of After Sales Services of Cars in Building Customer Loyalty
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 2
Abstract
In a scenario like today where cars do not differ very greatly in terms of technology at the entry level, the various car companies have attempted to differentiate their products and build brand loyalty on the basis of after sales service offered by them and their dealers in terms of Strong Dealer Network accessible all over India, Technically qualified staff and Number of Free after sales services offered to customers so the primary objective of the report is to study the Effect of After Sales Services of Cars in Building Customer Loyalty at the entry level provided by car manufacturers (Maruti, Tata motors and Hyundai) in Chandigarh city. Rating is given to the three companies on the basis of the after sales services provided by the companies. In order to achieve this objective an extensive research was undertaken in the areas of Chandigarh The research is carried out by administering Questionnaires and interviewing the dealers as well as the consumers. The sample size taken for the purpose of research is 90. The research has been compiled with the help of SPSS software. Pie charts, Bar graphs and Data analysis tools are a part of the report to extensively cover the research objectives.
Authors and Affiliations
Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary
Keywords
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