Investors Awareness&Perception Towards Crowdfunding Models In India
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 10
Abstract
Crowdfunding is a mainstream idea that developed in US and UK. It has emerged as a source for raising capitalthrough web based life systems – Facebook, Twitter, LinkedIn and other devoted sites. Indians are not extremely venture benevolent. Thus, the common Indian attitude is not yet prepared to acknowledge the present crowdfunding model. Therefore, the study is conducted to understand the investors’ awareness & perception towards Crowdfunding models. Descriptive research method is used in the study. Data is collected from 242 respondents. To test the hypothesis, relevant statistical testing tools viz, ANOVA &Kruskal-Wallis Test are used. The study concludes that investorshave different level of awareness & perception in selecting different Crowdfunding models.
Authors and Affiliations
Prof. Rohini Sajjan, Dr. H R Venkatesha
Keywords
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- EP ID EP413046
- DOI 10.9790/487X-2010033336.
- Views 43
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