Is Hijab a Fashion Statement? A Study on Bangladeshi Muslim Women
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Purpose: The purpose of this paper is to investigate, whether hijab is a fashion item or not for the Muslim women of Bangladesh. Design/ methodology/ approach: This study collected the data from the primary source. The respondents were the women who wearhijab. In total 250 respondents were interviewed to perform the research. Findings: Thefindings of the study reveals that, the Bangladeshi women wear hijab mostly for religious purpose. The respondents identified fashionas secondary purpose to wear hijab. Practical implications: The study outlines the thinking of Muslim women toward hijab in Bangladesh and it will help the professionals from fashion industry and related sectors to know about the women consumer behavior for formulate strategies accordingly. Originality/ value: As an emerging phenomenon, there are few studies on hijab fashion but not much in Bangladesh. This report tried to analyze the individual thoughts about hijab.
Authors and Affiliations
Sk. Mahrufur Rahman, Md. Nazmul Islam, Atia Ferdousi
Keywords
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