ISLAMIC ESTHETIC IDEOLOGY IN PROMOTION MEDIA
Journal Title: Asian Journal Social Sciences & Humanities - Year 2013, Vol 2, Issue 2
Abstract
A company, in selling its product, uses both directand indirect selling to the prospect user. In indirect product selling, a promotion media is used, whether in product packaging, publication, or advertising. This research uses a qualitative research method. Qualitative method is the right choice since it is able to provide a rich and holistic picture. The data collection in this research was collected using observation, interview and document techniques. Base on the analysis, it appear that the promotion media designed based on certain target audience should take the market esthetics into account. The audiences, majority of which are Moslem, of course have spiritual character pointing to divinity. It is through Islamic esthetics that the company makes its product close to the Moslem audience. With hegemonic ideology approach strategy applied, the audience voluntarilyand consciously feels requiring the promoted product. The doctrine packaged in promotion media makes the reader, as the prospect consumer, follows the message conveyed, because of Islamic emotional proximity.
Authors and Affiliations
Pujiyanto , Sahid Teguh Widodo
Keywords
Related Articles
- EP ID EP87540
- DOI -
- Views 145
- Downloads 0
INTERLANGUAGE PRAGMATIC DEVELOPMENT: THE EFFECT OF FORMAL INSTRUCTION ON IRANIAN EFL LEARNERS' INTERPRETATION AND USE OF SPEECH ACT OF APOLOGY
This article presents a discussion about the inclusion of explicit pragmatic instruction as a facilitative tool to develop interlanguage pragmatic competence of Iranian EFL learners' interpretation and use of s...
AN EVALUATION OF THE IRANIAN JUNIOR HIGH SCHOOL ENGLISH TEXTBOOKS, "ENGLISH TIME BOOKS" AND "HIP-HIP HOORAY" BOOKS BASED ON MULTIPLE INTELLIGENCE THEORY
Although most English teachers try to consider their student's expectations in designing the structural syllabus, finally it is the textbook that defines the frameworks and in some cases the curriculum of institu...
FACTORS INFLUENCING BRAND LOYALTY IN SPORTSWEAR AMONG KENYAN UNIVERSITY STUDENTS: THE CASE OF SWIMMERS
The increase and retention of loyal customers has become a factor for long-term success of enterprises. However, the major emphasis is shifting from increasing the number of customers to retention of the same. Sp...
QUEUING THEORY MODEL USED TO SOLVE THE WAITING LINE OF A BANK -A STUDY ON ISLAMI BANK BANGLADESH LIMITED, CHAWKBAZAR BRANCH, CHITTAGONG
Waiting lines and service systems are important parts of the business world. In this article we describe several common queuing situations and present mathematical models for analyzing waiting lines following certain a...
The Efficacy of Multisensory Method and Cognitive Skills Training on Perceptual Performance and Reading Ability in Learning and Non-Learning Based Tests of Male Dyslexic Students in Tehran Iran
The purpose of this research was to examine the effects of multisensory method and cognitive skill training interventions on performance and reading ability of dyslexic students in Iran. 60 dyslexic students participated...