Iso Certification and Competitiveness in Public Universities in the Coastal Region of Kenya.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
ISO certification is a business strategy aimed at bolstering the way organizations are managed and direct them towards realization of their competitive advantage. It is a strategic business approach that creates standards for business management systems expected to exceed customers' expectations. This study sought to investigate the effects of ISO certification on competitiveness of public universities in the coastal region of Kenya. A total of 100 teaching and non –teaching staff formed the sample for the study, all drawn from the six public universities in the coastal region of Kenya (Kenyatta University, Moi University, Pwani University, University of Nairobi, Jomo Kenyatta University of Agriculture and Technology and Technical University of Mombasa.). The study used SPSS to process the data and statistically analyzed and presented it by means of pie charts, bar graphs and tables. Both descriptive and inferential statistics were used to give an in-depth explanation of the findings. The study also adopted multiple regression models. The study concludes that; People involvement has contributed to the competitiveness of the universities. The universities leadership system currently in place has impacted negatively on its competitiveness. There is continuous improvement in the university and service delivery has similarly been improving, most of the decisions made by the universities are focused on customer needs and also the relationship with the suppliers was found out to be positively affecting competitiveness.
Authors and Affiliations
Desmond Oriento Anyona, Angeline Wangi Kimotho
Keywords
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- EP ID EP410248
- DOI 10.9790/487X-2004062933.
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