ІСТОРИКО-АНТРОПОЛОГІЧНА ПАРАДИГМА ОСМИСЛЕННЯ ФЕНОМЕНА ПУБЛІЧНОСТІ
Journal Title: Гуманітарний часопис - Year 2018, Vol 1, Issue 2
Abstract
Lyudmila Vasiljeva THE HISTORICAL AND ANTROPOLOGICAL PARADIGM OF CONCEPTUALIZATION OF THE PUBLICITY PHENOMENON The article considers the main historical stages of the formation of the publicity phenomenon and reflects its anthropological manifestations. The author proves that the publicity phenomenon belongs to ambiguous, widely used, but always problematic concepts of socio-human discourse, since the limits of its understanding are blurred, modified and changed. Nowadays, the notion of publicity is a part of such complex phenomena as politics, society, communication, somatic being of a man, etc. The historical and anthropological analysis of the publicity phenomenon made it possible to highlight its main paradigms: antique, publicity of the Roman time and the Middle Ages, publicity of the Renaissance, Enlightenment, Modern times, and the place of a public-person in certain socio-political formations. It was proved that the main component of the initial forms of the phenomenon of publicity is its sporadic representativeness. Thanks to the Internet and virtuality the public-person got wider opportunities for quick and free communications. He or she became more independent and unbiased in terms of their own manifestation of publicity towards the specific social environment. He or she got the unbreakable right to choose how widely to shift the boundaries of their non-publicity / privacy. But on the other hand, the public-person became more dependent on the «dual sign of the modern social and communicative space», where the valuable modifications of the identities are happening all the time. It can be argued that in today’s socio-cultural space a peculiar cult of publicity and public-person is forming. Self-praise, self-proclamation, and self-advertisement are becoming more and more valuable. Such behavior should be considered as a desire to immensely satisfy his or her own «ego», self-representation as a commodity in the «market of personalities», which can be exchanged for various social benefits. Keywords: publicity, historical paradigm, public man, sporadicity, communication, social being, values.
Authors and Affiliations
Людмила Васильєва
Keywords
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- EP ID EP530113
- DOI 10.32620/gch.2018.2.06
- Views 161
- Downloads 0
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