Job Satisfaction among Regional Specific Tourist Guides: Evidence from Malaysian Borneo
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Job satisfaction is of utmost importance for tourist guides who act as the ambassador of a particular destination. This study aims to investigate the effects of intrinsic rewards, extrinsic rewards and job tenure on job satisfaction among the Regional Specific Tourist Guides (RSTG) in Malaysian Borneo of Sabah and Sarawak. A total of 148 RSTG participated in this survey which was carried out both via direct-administration and using google form. Three hypotheses are assumed and tested in this study. The data is analyzed through Statistical Package for Social Sciences (SPSS) using descriptive and regression analysis. The results from hypotheses testing show that intrinsic reward is a positive and significant predictor of job satisfaction while extrinsic rewards is not a significant predictor. Job tenure on the other hand is a significant but negative predictor of job satisfaction. The findings are important to tourism practitioners, especially human resource professionals as it will provide a basis for improving human resource management practices in guiding industry such as training and career development due to the fact that tourist guides are one of the key players in attaining the Malaysian Tourism Transformation Plan. This paper presents a novel view of job satisfaction of tourist guides in Malaysian Borneo since the standardization of tourist guide license in 2014.
Authors and Affiliations
Reni @ Cacillia Polus, Patricia Melvin Jussem, Ellen Chung
Keywords
Related Articles
- EP ID EP598684
- DOI 10.6007/IJARBSS/v8-i16/5121
- Views 69
- Downloads 0
Development of Military Leadership Model Based On Al-Quran and Sunnah
In the military context, the need for quality human capital, efficient and effective leaders is vital. The development of human capital in the Islamic military organization requires mentally and physically fitness. Musli...
Advantages of Using Cloud Computing by Knowledge Management Personnel
Cloud computing is acknowledged as one of the application that enable by the knowledge management personnel or individual level. With the facility provided by cloud computing, it is vital to encourage individual users to...
Gender and Job Category as Moderator Effects on Relationship between Human Capital and Quality of Life (QOL)
The moderating role of the use of demographic factors such as gender and job category of the employees on the relationship between human capital and QOL has not been explored in the context of a diversified workforce in...
Linking Dynamic Capability and Innovation Strategy to Social Enterprise Performance: A Conceptual Model
In this paper, we offer a conceptual model for social enterprise (SE) performance that emphasizes on the roles of dynamic capabilities and innovation strategies. SE is vital as the third sector economy that addresses on...
Characteristics of Effective Assatizah in Higher Religious Institutions (HRIs)
With the increase numbers of students registered in Tahfiz Higher Religious Institutions (HRIs) to pursue their Degree Diploma, shows that in recent years, studies in the field of Quranic are getting more encouraging res...