Job Satisfaction among Regional Specific Tourist Guides: Evidence from Malaysian Borneo
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Job satisfaction is of utmost importance for tourist guides who act as the ambassador of a particular destination. This study aims to investigate the effects of intrinsic rewards, extrinsic rewards and job tenure on job satisfaction among the Regional Specific Tourist Guides (RSTG) in Malaysian Borneo of Sabah and Sarawak. A total of 148 RSTG participated in this survey which was carried out both via direct-administration and using google form. Three hypotheses are assumed and tested in this study. The data is analyzed through Statistical Package for Social Sciences (SPSS) using descriptive and regression analysis. The results from hypotheses testing show that intrinsic reward is a positive and significant predictor of job satisfaction while extrinsic rewards is not a significant predictor. Job tenure on the other hand is a significant but negative predictor of job satisfaction. The findings are important to tourism practitioners, especially human resource professionals as it will provide a basis for improving human resource management practices in guiding industry such as training and career development due to the fact that tourist guides are one of the key players in attaining the Malaysian Tourism Transformation Plan. This paper presents a novel view of job satisfaction of tourist guides in Malaysian Borneo since the standardization of tourist guide license in 2014.
Authors and Affiliations
Reni @ Cacillia Polus, Patricia Melvin Jussem, Ellen Chung
Keywords
Related Articles
- EP ID EP598684
- DOI 10.6007/IJARBSS/v8-i16/5121
- Views 78
- Downloads 0
Demographic Factors of Family Takaful Demand: A Literature Review
The purpose of this study is to examine the relationship between family takaful demand and demographic factors. Based on 50 relevant articles from year 2007 until 2017 in Malaysia, 20 of them were found to relate to the...
Investigating the Role of Motivational Factors and Job-Hopping Attitudes on Turnover Intentions of Gen Y Hotel Employees
Employees leave organizations for many reasons; often these reasons are unknown to their employers and are costly. Generation Y (Gen Y) currently constitutes the majority of the total workforce in Malaysia, and it is bel...
Distributive and Procedural Justice, Perceived Organizational Support, and Its Effect on Organizational Commitment in Public Organization
Social exchange theory generally exists in every part of social construction in civil society. Organizational justice, organizational support, and affective commitment could be built and examined in conceptual framework...
Principal Instructional Leadership and Teacher Readiness for Change to Implement School Based Assessment in Secondary Schools
The instructional leadership of a principal has a positive effect on teacher readiness for change. As such, the purpose of this study was to examine the relationship between three dimensions of principal instructional le...
Flood Aftermath Impact on Business: A Case Study of Kuala Krai, Kelantan, Malaysia
Floods are natural disasters which can cause problems and adverse effects on the population. These events will also cause destruction on a large scale. This study aims to identify loss of business property and determine...